Think Outside the Box Office
TABLE OF CONTENTS
Foreword by Ted Hope p7
Introduction p11
Genesis/Methodology/Evolution p15
Who the Book is Written For p19
How to Use this Book/A Note on DIY p21
Acknowledgments p23
SECTION 1 – GETTING STARTED
CHAPTER 1 Your Film, Your Needs, Your Audience p29
CHAPTER 2 Your Resources: The New 50/50 p37
CHAPTER 3 Overview of Rights, Markets and Windows p45
CHAPTER 4 Creating Your Strategy p53
CHAPTER 5 Building Your Team p61
SECTION 2 – PREPARING FOR DISTRIBUTION AND MARKETING BEFORE YOU FINISH YOUR FILM
CHAPTER 6 Rethinking Marketing p75
CHAPTER 7 Art vs. Commerce p79
CHAPTER 8 Preparing Conventional Distribution and Marketing Materials During Prep, Production, and Post p85
CHAPTER 9 Your Website p93
CHAPTER 10 Increasing, Cultivating, And Partnering With Your Audience p107
CHAPTER 11 Utilizing Social Networks p115
CHAPTER 12 An Introduction To Transmedia p127
SECTION 3 – LIVE EVENTS/THEATRICAL
CHAPTER 13 Redefining The Theatrical Experience p133
CHAPTER 14 Film Festivals and Your Distribution Strategy p137
CHAPTER 15 Conventional Theatrical p149
CHAPTER 16 DIY Theatrical p161
CHAPTER 17 Creating A Live Event Experience p171
CHAPTER 18 Booking Non-, Semi-, And Alternative Theatrical – An Introduction To Grassroots/Community Screenings p181
CHAPTER 19 Budgeting Distribution And Marketing p197
SECTION 4 – MARKETING AND PUBLICITY
CHAPTER 20 Conventional Publicity .p213
CHAPTER 21 Creating Publicity Materials And Events p219
CHAPTER 22 Pushing Content On The Web p229
CHAPTER 23 Direct Web Marketing Basics p235
CHAPTER 24 Transmedia, Part 2 p243
SECTION 5 – MERCHANDISE
CHAPTER 25 Working With A DVD Distributor p251
CHAPTER 26 DVD DIY p257
CHAPTER 27 Educational Sales p265
CHAPTER 28 Merchandising p275
SECTION 6 – DIGITAL RIGHTS
CHAPTER 29 Redefining Digital Rights p283
CHAPTER 30 Television/Cable p289
CHAPTER 31 An Introduction To Digital Rights p295
CHAPTER 32 Selling Your Digital Rights p305
CHAPTER 33 Digital Rights Outlets p315
CHAPTER 34 DIY Digital Rights p325
SECTION 7 – FOREIGN SALES
CHAPTER 35 Conventional Foreign Sales p331
CHAPTER 36 Hybrid Foreign Sales p337
SECTION 8 – SANITY AND THE FUTURE
CHAPTER 37 Keeping Sane p343
CHAPTER 38 The Future p347
APPENDIX Advice From Filmmakers p350