"This book is an excellent resource for any filmmaker, regardless of their level of experience, budget or connections. Reiss imparts his wisdom like a funny older brother or friend."

-IndieFlix.com

"Open this book! Eat up every morsel Reiss provides. Internalize it and make it your second skin."

-Ted Hope, Producer of over 60 independent films including Adventureland, The Ice Storm, In the Bedroom, 21 Grams, Happiness, The Brothers McMullen.

"If you’re only going to read one book about filmmaking in the new millennium, this should be it."

-Kathleen McInnis Festival Programmer, Strategist and Publicist

"Essential reading for anyone making an independent film today."

-Scott Macaulay Editor, Filmmaker Magazine

"This is the book we've all been looking for and haven't found. Best 25 bucks I've spent in a long time. Thanks for writing it."

-Sam Mestman, Producer - How I Got Lost

This book drills down to specifics that allows the reader to form an actionable strategy, and is destined to become required reading for all filmmakers."

-Content Now

"A must read. I wish I had Reiss' book 2 years ago. It shows us how to take our film destiny into our own hands."

-Gus Roxburgh, Producer, Crips and Bloods: Made In America

"Get this book! It's a must read by every truly indie filmmaker and producer. His book will change how you think about making and promoting your films..."

-Buzz McLaughlin, Exec. Producer, Either/Or

"Cutting-edge, inspirational and practical, Think Outside The Box Office offers more information about alternative distribution, than any other resource to date."

-Filmmaker Liam Finn

"Independent filmmakers can't afford to ignore this frank, insightful, B.S.-free guide to surviving the perilous jungle of distribution 2.0. "

-Stefan Forbes, Filmmaker

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More Information

• Bonus Gifts
• Book Introduction
• Table of Contents
• Sample Chapter
• Reviews
• Testimonials

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Think Outside the Box Office

TABLE OF CONTENTS

Foreword by Ted Hope p7
Introduction p11
Genesis/Methodology/Evolution p15
Who the Book is Written For p19
How to Use this Book/A Note on DIY p21
Acknowledgments p23

SECTION 1 – GETTING STARTED
CHAPTER 1 Your Film, Your Needs, Your Audience p29
CHAPTER 2 Your Resources: The New 50/50 p37
CHAPTER 3 Overview of Rights, Markets and Windows p45
CHAPTER 4 Creating Your Strategy p53
CHAPTER 5 Building Your Team p61

SECTION 2 – PREPARING FOR DISTRIBUTION AND MARKETING BEFORE YOU FINISH YOUR FILM
CHAPTER 6 Rethinking Marketing p75
CHAPTER 7 Art vs. Commerce p79
CHAPTER 8 Preparing Conventional Distribution and Marketing Materials During Prep, Production, and Post p85
CHAPTER 9 Your Website p93
CHAPTER 10 Increasing, Cultivating, And Partnering With Your Audience p107
CHAPTER 11 Utilizing Social Networks p115
CHAPTER 12 An Introduction To Transmedia p127

SECTION 3 – LIVE EVENTS/THEATRICAL
CHAPTER 13 Redefining The Theatrical Experience p133
CHAPTER 14 Film Festivals and Your Distribution Strategy p137
CHAPTER 15 Conventional Theatrical p149
CHAPTER 16 DIY Theatrical p161
CHAPTER 17 Creating A Live Event Experience p171
CHAPTER 18 Booking Non-, Semi-, And Alternative Theatrical – An Introduction To Grassroots/Community Screenings p181
CHAPTER 19 Budgeting Distribution And Marketing p197

SECTION 4 – MARKETING AND PUBLICITY
CHAPTER 20 Conventional Publicity .p213
CHAPTER 21 Creating Publicity Materials And Events p219
CHAPTER 22 Pushing Content On The Web p229
CHAPTER 23 Direct Web Marketing Basics p235
CHAPTER 24 Transmedia, Part 2 p243

SECTION 5 – MERCHANDISE
CHAPTER 25 Working With A DVD Distributor p251
CHAPTER 26 DVD DIY p257
CHAPTER 27 Educational Sales p265
CHAPTER 28 Merchandising p275

SECTION 6 – DIGITAL RIGHTS
CHAPTER 29 Redefining Digital Rights p283
CHAPTER 30 Television/Cable p289
CHAPTER 31 An Introduction To Digital Rights p295
CHAPTER 32 Selling Your Digital Rights p305
CHAPTER 33 Digital Rights Outlets p315
CHAPTER 34 DIY Digital Rights p325

SECTION 7 – FOREIGN SALES
CHAPTER 35 Conventional Foreign Sales p331
CHAPTER 36 Hybrid Foreign Sales p337

SECTION 8 – SANITY AND THE FUTURE
CHAPTER 37 Keeping Sane p343
CHAPTER 38 The Future p347
APPENDIX Advice From Filmmakers p350